@book{ IBAÑEZ_Del_Jiménez-Zarco_MARAVER_Pedraja-Iglesias_RODRIGUEZ_RUBIO_SANCHEZ,

author = { JOSE ANGEL IBAÑEZ ZAPATA and Salvador Del Barrio García and Ana Isabel Jiménez-Zarco and GUILLERMO MARAVER TARIFA and Marta Pedraja-Iglesias and MIGUEL ANGEL RODRIGUEZ MOLINA and ENRIQUE ANTONIO RUBIO LOPEZ and JUAN SANCHEZ FERNANDEZ } ,

title = { MÀRQUETING INTERNACIONAL },

publisher = { UOC },

year = { 2004 },

isbn = { 84-9788-085-4 },

}