@inproceedings{ Garrido-Moreno_GARCIA_Lockett_King,

author = { Aurora Garrido-Moreno and VICTOR JESUS GARCIA MORALES and Nigel Lockett and Stephen King } ,

title = { DEVELOPING A SUCCESS MODEL FOR SOCIAL CRM IMPLEMENTATION },

booktitle = { 16th Annual Conference of European Academy of Management },

year = { 2016 },

pages = { None - None },

location = { - París, Francia },

}