@inbook{ Garrido-Moreno_Lockett_GARCIA:0-0,

author = { Aurora Garrido-Moreno and Nigel Lockett and VICTOR JESUS GARCIA MORALES } ,

title = { SOCIAL MEDIA USE AND CUSTOMER ENGAGEMENT: REINVENTING CUSTOMER RELATIONSHIPS },

booktitle = { Encyclopedia of Information Science and Technology, Fourth Edition },

isbn = { 9781522522553 },

publisher = { IGI Global },

year = { 2017 },

}