@inbook{ Garrido-Moreno_Lockett_GARCIA:5775-5785,
author = { Aurora Garrido-Moreno and Nigel Lockett and VICTOR JESUS GARCIA MORALES } ,
title = { SOCIAL MEDIA USE AND CUSTOMER ENGAGEMENT: REINVENTING CUSTOMER RELATIONSHIPS },
booktitle = { Encyclopedia of Information Science and Technology, Fourth Edition },
isbn = { 9781522522553 },
publisher = { Igi Global },
pages = { 5775 - 5785 },
year = { 2017 },
}