@inbook{ MARTÍNEZ_MARAVER:1-40,

author = { FRANCISCO JOSÉ (UGR) MARTÍNEZ LÓPEZ and GUILLERMO MARAVER TARIFA } ,

title = { DISTRIBUCIÓN COMERCIAL },

booktitle = { DIRECCIÓN DE MARKETING II },

isbn = { 84-8429-571-0 },

publisher = { U.O.C. },

pages = { 1 - 40 },

year = { 2003 },

}