@inbook{ Garrido-Moreno_Lockett_GARCIA:0-0,

author = { Aurora Garrido-Moreno and Nigel Lockett and VICTOR JESUS GARCIA MORALES } ,

title = { SOCIAL MEDIA USE AND CUSTOMER ENGAGEMENT: REINVENTING CUSTOMER RELATIONSHIPS },

booktitle = { ENCYCLOPEDIA OF INFORMATION SCIENCE AND TECHNOLOGY, FOURTH EDITION },

publisher = { IGI GLOBAL },

year = { 2017 },

}