@inbook{ ORTIZ_AGUILERA_FERRON_DE:181-190,

author = { NATALIA ORTIZ MARTÍNEZ DE MANDOJANA and JAVIER AGUILERA CARACUEL and VERA FERRON VILCHEZ and JOSÉ MANUEL DE LA TORRE RUIZ } ,

title = { AN EXTERNAL APPROACH TO GREEN PRODUCT INNOVATION },

booktitle = { Enviromental Leadership: A Reference Book },

isbn = { 978-1-4129-8150-7 },

publisher = { SAGE PUBLICATIONS },

pages = { 181 - 190 },

year = { 2012 },

}