@inbook{ ORTIZ_AGUILERA_FERRON_DE:181-190,
author = { NATALIA ORTIZ MARTÍNEZ DE MANDOJANA and JAVIER AGUILERA CARACUEL and VERA FERRON VILCHEZ and JOSÉ MANUEL DE LA TORRE RUIZ } ,
title = { AN EXTERNAL APPROACH TO GREEN PRODUCT INNOVATION },
booktitle = { Enviromental Leadership: A Reference Book },
isbn = { 978-1-4129-8150-7 },
publisher = { SAGE PUBLICATIONS },
pages = { 181 - 190 },
year = { 2012 },
}